Thank you, Samantha

You are in. The receipt is on its way to your inbox, and Buck will be in touch to set the kickoff.

Personal Brand Scope · Prepared for

Samantha
Burgess

Six-month personal brand engagement

Six months to build the brand around you. You bring the story and the voice. Buck and the Qinary team handle the rest: the strategy and the look, the filming and the editing, five posts a week and the numbers behind them. A weekly call with Buck and his direct line run the whole way through.

Option one · monthly

Friends and Family Rate

$2,997/month

Buck's friends and family rate, in six monthly payments. Everything in this scope, a weekly strategy call and Buck's direct line. $17,982 across the six months.

Option two · pay in full

Cover It All Now

$14,997 once

The easy way: one payment covers all six months for less, and the sixth month is on us.

01 / What's included

Six pieces, itemized.

Your story is the brand. The work here is to tell it beautifully, every week, so the right people find you and remember you, without you ever having to think about the mechanics. The scope is fully flexible. We build it out in stages and add or take away whatever you need as we go.

01
Strategy · month one

Your Brand Strategy

Who you are online, who it is for, and how it should look and sound, written down once so every post after it is easier.

  • A full brand study of you: your story, your work and where you want it to take you
  • Your positioning, the one clear thing people should know you for
  • Your brand persona: how you sound, look and show up, so every caption reads like you
  • The visual direction, editorial and glamorous, built from the references you love
  • Your core stories, the handful you tell until people start telling them back to you
  • All of it written into your Brand OS document, reviewed together and kept current
02
Strategy · month one

Your Audience

The people you want to reach, modeled from real third party data.

  • Your audience avatars: who they are, what they value and what moves them to follow and reach out
  • Third party consumer and lifestyle panels behind each one
  • Where they watch and when, so posts land in front of the right people
  • Your content pillars, built from what your audience cares about and what you want to be known for
  • Written into your Brand OS beside the strategy
03
Every month

Filming and Editing

Content that looks the way you want to be seen, filmed in the studio and on your phone, and finished by our editors.

  • One session a month in our Scottsdale studio, on us: the studio, lighting, cameras, crew and direction
  • Prompts written from your content pillars, so filming on your phone takes minutes
  • Thirty to sixty second clips straight from your phone, with no editing on your side
  • Editing on every piece: cuts, color, sound and pacing
  • Captions, on-screen text, hooks and covers written in your voice
  • No AI-generated faces or voices, because people have to trust it is you
04
Every week

Five Posts a Week

Planned a month ahead and published for you.

  • Five posts a week on your Instagram
  • The same posts carried to Facebook and LinkedIn where they fit
  • The calendar for the month ahead, so you can see what is going out and pull anything before it does
  • Posting times, hashtags and scheduling handled for you
  • Comments handled in your voice, with anything that needs you passed straight to you
  • Your events, travel and big moments planned into the calendar ahead of time
05
Every month

Your Private Portal

Your own portal, installed as an app on your phone. It is where the prompts land, where you upload, and where the numbers live.

  • Upload straight from the app, wherever you are
  • Every post that went out, in one place, with the analytics beside it
  • Analytics read for you every month and explained, down to which stories are pulling
  • A Slack channel with our team for the day to day
06
Every week

Buck, Every Week

Buck is in it with you every week, on the strategy and on camera.

The rhythm
  • A weekly strategy call with Buck, plus his direct line in between
  • Buck manages the team and everything that goes out, so you are reviewing work, not chasing it
  • Introductions from Buck's network when the right stage or collaboration comes up
On camera
  • One Instagram Live a month with Buck, about ten minutes, from your phone wherever you are
  • Each Live saved as a post and cut into short clips for the feed
02 / How it runs

Strategy first, posting from the first month.

The brand study comes first because everything else sits on it. The ranges below are how it usually runs and depend on how quickly the first content comes together.

Month 01
Kickoff

The brand study

Two hours with you on your story, where you want it to go and how you want it to feel. From it come your positioning, your persona, the visual direction and your audience avatars. Your portal and Slack channel go on your phone the same week.

Months 01 to 02
First posts

The calendar and the first studio day

The calendar for the month ahead is set, the first posts go out, and your first studio session is booked in Scottsdale.

Months 02 to 05
Every week

Five posts a week, a Live and a studio day

Posting runs every week. Each month there is a studio session, a Live with Buck, and a read of the numbers that shapes the month after it.

Month 06
Review

We look at it together

Before the six months end, we sit down with the numbers and decide together what comes next.

03 / Who does what

You tell the story. We do everything else.

Most of what we need from you comes in the first month. After that it is a call a week, a studio day when it suits you, and a clip when something is worth sharing.

Your side

The story
  • Two hours with us for the brand study
  • Your references, your story and the moments worth sharing
  • A clip from your phone when a prompt lands
  • A studio day in Scottsdale once a month, when it suits you
  • A Live with Buck once a month
  • The weekly strategy call with Buck

You never write a caption, edit a clip or schedule a post.

Our side

Everything else
  • Your brand strategy, persona, visual direction and Brand OS
  • Your audience avatars, modeled from third party data
  • Studio sessions, crew and direction
  • Every edit, caption, cover and schedule
  • Five posts a week
  • The portal and the Slack channel, staffed
  • Analytics read and explained every month
  • Buck's weekly call, his direct line and the monthly Live

Your accounts, your content and your brand stay in your name the whole way through.

04 / Investment

Every line, itemized.

This is Buck's friends and family rate. All figures are in US dollars.

The six months

Everything below
Brand strategy, persona and Brand OSIncluding the visual direction and your core stories
Included
Audience avatars, third party dataAnd the content pillars that come out of them
Included
Studio session in Scottsdale, once a monthStudio, crew, direction and the edit. Your travel to Scottsdale is on your side
Included
Five posts a weekInstagram, with Facebook and LinkedIn where they fit. Editing, captions, covers, scheduling and comments
Included
Private portal, Slack and monthly analytics
Included
Instagram Live with Buck, once a month
Included
Buck, weeklyA weekly strategy call, his direct line and his introductions
Included
Friends and family rate, per month for six months$17,982 across the six months
$2,997/month
Or cover it all now, for lessOne payment for all six months, with the sixth month free
$14,997

Billed at cost, only when they happen

Quoted first, every time
Photography and travel for shoots outside ScottsdaleOnly when you ask for it
At cost
Paid advertising spend
At cost

Not included in this scope: websites, email platforms and newsletters, public relations, and paid advertising management. If you want any of those, we will scope it and send you the number.

Six months is enough to see what this can do, and before they end we decide together what comes next.

Start here

Monthly
$2,997/month

Friends and family rate, six monthly payments

First payment today, then the same date each month for five more. Card or bank account.

One month free
Pay in full
$14,997

The easy way to cover it all now, for less

One payment covers all six months, and the sixth month is free. Card or bank account.

Service Agreement and Resource Reservation

By submitting payment, Client agrees to the following terms. This payment constitutes a binding service agreement between Client, being Samantha Burgess and any company named at checkout, and Qinary Corporation, an Arizona corporation ("Company"). Upon execution of this agreement, a dedicated team is assembled and assigned to Client's account. All fees are billed in advance to reserve team capacity and production resources, and payment is due in full regardless of utilization. Non-participation, including missed meetings, unanswered communications, or failure to supply access or materials, does not constitute grounds for cancellation, pause, credit or refund. All fees are stated and charged in United States dollars.

Term and Payment Options

This agreement runs for a committed term of six consecutive months from the date of first payment. Client may choose either monthly payment, being $2,997 per month charged automatically on the same date in each of the six months, or on the last day of a shorter month, for a total of $17,982, or a single payment in full of $14,997 at execution. Both options cover the same scope. Early termination during the six-month term requires payment of all remaining monthly payments. A payment in full is not refundable in whole or in part.

Earlier Agreement

On Client's first payment under this agreement, it replaces the earlier service agreement between Client and Company at sow041.qinary.com, and no further payments are due under that earlier agreement.

What Comes After the Term

Before the end of the six-month term the parties will meet to review the engagement and agree what comes next. If no new arrangement is signed, the services end at the close of the term with no further obligation on either side, other than payment of any sums due.

Scope

Company will provide a personal brand study, positioning, brand persona, visual direction and core stories, written into a Brand OS document, together with audience avatars modeled from third party data and the content pillars drawn from them. Each month Company will provide one studio session at its studio in Scottsdale, Arizona, including its editing into short form content, content prompts, and the editing of clips supplied by Client. Company will publish five posts per week to Client's Instagram account, with the same posts published to Client's Facebook and LinkedIn accounts where suitable, including editing, captions, on-screen text, covers and scheduling, and will manage comments in Client's voice, referring anything that requires Client to Client. Company will also provide the private client portal, a shared Slack channel, monthly analytics, one Instagram Live per month with Buck Wise of approximately ten minutes, and a weekly strategy call with Buck Wise with his availability by phone and message between calls. Unused calls, Lives and studio sessions do not roll over. Client's travel to Scottsdale is Client's responsibility.

Costs Billed Separately

Photography and travel for shoots outside Scottsdale, and paid advertising spend, are not included in the fee. Company will quote each such cost in writing for Client's approval before it is incurred, and it is billed at cost on a separate invoice or paid directly by Client.

Not Included

Excluded from this agreement and available only under a separate scope and fee: website work, email platforms, email sequences and newsletters, public relations, and paid advertising management.

Content Approval

Upcoming posts are visible to Client in the portal calendar, and Client may ask for any post to be held or removed at any time. Content supplied by Client is otherwise treated as approved for publication.

Access and Accounts

Client's accounts remain in Client's name throughout. Client is responsible for keeping two-step verification on devices Client controls. Company's access is removed at the end of the engagement.

Content and Intellectual Property

All content, strategies, brand assets and deliverables created by Company on behalf of Client remain the intellectual property of Client upon full payment. Company retains the right to showcase work in portfolio, case studies and promotional materials unless Client provides written objection.

Client Responsibilities

Client is responsible for the rights to any content, images, music and names supplied to Company, for the consent of anyone who appears in content Client supplies, for timely approvals, and for the accuracy of financial, legal and professional information published.

Results

Social platforms are third-party systems that Company does not control. Reach, followers, engagement and business results depend on factors outside this engagement, including platform changes and market conditions. Services are provided on a best-effort professional basis and no specific result is guaranteed.

Refunds

Qinary Corporation does not issue refunds under any circumstances. Payment of any invoice constitutes acceptance of these terms.

Secure payment today, then $2,997 on the same date each month for five more months. Six-month commitment, $17,982 in total. Card or bank account.

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